ROI Calculator
Select your segment. See what 8 weeks with 20 revenue leaders can produce — conservatively.
01 / Your segment
02 / Product type
03 / Your numbers
Challenges access
Peer conversations with 20 revenue leaders whose context you already know
$4,500
Pilots & customers
Inbound pilots from cohort members — no cold outreach, no qualification calls
$4,500
Marketing partnerships
Content, events, data, podcasts — organic from 8 weeks of shared problem-solving
$12,500
Team clarity
3 months of misdirected team effort avoided — 30% of quarterly payroll
$30,000
What the lab puts in reach
$21,500
18x
Cost of operating without direction
$30,000
25x
Total conservative value
$51,500
43x
These numbers are conservative. The most common outcome members report isn't in this model: the decision they didn't make.
Based on a 20-person cohort: 2 Scale-stage, 8 Growth-stage, 10 Startup-stage members. Interview values reflect avoided misdirection costs, not incentive costs. Customer expected value uses stated probability, not a guarantee.
Cohort 02 includes Scale-stage members ($10k+ MRR). As a Startup or Growth member, you get warm peer access to enterprise buyers you couldn't otherwise reach cold. This is not priced into the model above.
Challenges access
Everyone in the cohort openly shares their context, challenges, and goals from week one. By week two, you know the markets, customers, and pressures of all 20 people in the room.
That means every conversation you have is with someone whose situation you already understand — and who understands yours. You come in with your expertise, not cold questions.
Equivalent access through a research panel or expert network: $1,500–$5,000 per qualified enterprise conversation.
Who's in the room · Cohort 02
Scale — $10k+ MRR
C-level · VP · enterprise buyers
$5,000 / conversation
× 2 = $10,000
Growth — $1k–$10k MRR
CMOs · CROs · heads of revenue
$300 / conversation
× 4 (conservative) = $1,200
Startup — $100–$1k MRR
Founders · early-stage GTM
$100 / conversation
× 3 (conservative) = $300
Conservative access value per member
$11,500
Rates based on B2B research panel pricing (Respondent.io, GLG). Conservative estimate assumes meaningful conversations with ~9 of 19 cohort members over 8 weeks.
Pilot generation
When 20 people spend 8 weeks solving shared challenges together, you start seeing exactly where your product or expertise fits someone's real problem. Offering to help isn't a pitch — it's a logical next step.
This generates inbound pilots. No cold outreach, no qualification calls — the context is already there.
Value = avoided cost of acquiring warm, contextually-matched pilot customers through cold outreach.
Value of 4 pilots · by your segment
SaaS for small business
avg deal $100–$1k/mo
$500 / pilot avoided
10–15 founder hours on cold outreach
6 × $500 = $3,000
SaaS for medium business
avg deal $1k–$10k/mo
$3,000 / pilot avoided
BDR + AE pipeline, 2–3 months
4 × $3,000 = $12,000
SaaS for enterprise
avg deal $10k+/mo
$10,000 / pilot avoided
Security review, IT, scoping — cold
1 × $10,000 = $10,000
Agency
$2.5k–$3.5k/client
$2,000 / pilot avoided
BD effort for one scoped project
4 × $2,000 = $8,000
CAC estimates based on SDR/AE pipeline costs for B2B SaaS. Enterprise pilot includes qualification, scoping, and POC setup costs.
Marketing partnerships
When you're solving the same hard problems together, sharing audiences, data, and stages becomes a natural next step — not an ask.
Every channel happened organically in Cohort 01. No structure, no assignments — just the byproduct of 8 weeks of shared work.
Conservative value per member
$12,500
Content
$3,000
Co-authored posts, articles, newsletter swaps — reaching each other's audiences.
2 pieces × $1,500 (production + distribution)
Data & benchmarks
$4,000
Customer insights, market data, proprietary benchmarks shared between members.
custom research report or paid panel equivalent
Events
$3,500
Joint webinars, speaking slots, mutual event promotion to both audiences.
webinar production + co-promotion
Podcasts
$2,000
Guest appearances, introductions to podcast hosts and newsletter editors.
PR agency or booking service rate
Team cost
When there's no GTM clarity, 30% of your team's time goes in the wrong direction. Wrong priorities, wrong features, wrong channels — not because people aren't working hard, but because the direction isn't clear.
Three months is a conservative estimate for how long it takes to find direction without outside input. The lab compresses that.
30% of quarterly payroll — the estimated share of team time spent on misdirected work.
Typical GTM Lab team · same for all segments
Team composition
2–3 engineers · founder · GTM lead
Annual payroll
~$400k
Drift assumption
30% misdirected × 3 months
Cost of 3 months without GTM clarity
$30,000
This is already happening. The question is whether 8 weeks of shared GTM work is worth more than 3 months of drift.
The decision you didn't make
One session where the group says "we tried that — here is what happened" saves months of effort. This is a zero-dollar line item in the model, but often the highest-value outcome participants report.
The network that compounds
After 8 weeks, you have 19 people who know your product, your challenges, and your thinking. One warm introduction 18 months from now — to a customer, a co-founder, an investor — is not in this model.
Fewer pivots, fewer bad hires
Isolation accelerates bad decisions. The group slows you down in the good way: you stress-test ideas before committing. This shows up as fewer pivots, fewer expensive experiments, fewer hires that don't work.
The 9-months-instead-of-18 effect
One member from Cohort 01 delivered in 9 months what they had planned for 18. We can't promise that. But we can put you in the environment where it becomes possible.
Peace of mind is not a soft benefit
Anxiety causes bad decisions. A revenue leader who has pressure-tested their strategy with peers makes better calls than one who hasn't. The mental clarity benefit is real — it just doesn't have a formula.