The craft of building systems that grow

I’ve realized I’ve been shaping things — marketing projects, dashboards, analytics, funnels, data models, business systems — for more than 10 years now.

These are my clay pots. My hands know how the clay moves — where it’s too thin, where to trim, where the wheel spins too fast. Maybe you’ve noticed this in your own craft too — your predictive model just clicks. You can feel when something’s off before it happens. You lose a few illusions, but gain precision.

For me, a new layer is opening now — AI. Watching tools start to truly talk to each other, become autonomous, and amplify what we can do — that’s exciting again.

We built a few AI content systems at Vuln, and now I can create in Cursor what used to take a full SaaS. It’s impossible not to see the shift. At first, it felt like machines were taking over the craft.

Now I feel the opposite — it’s a new playground for craftsmanship. But with this excitement came a sense of isolation. I’ve been the solitary potter for a while — now I want a guild.

A place for other potters of systems.

⚙️ What RevOps Guild Is

A peer space for people who build revenue, marketing, sales, and growth operations systems where we can share frameworks, explore AI automation, and collaborate as craftsmen.

Not a community of founders or juniors — but of people who’ve been in the craft long enough to see its patterns and are now curious about what’s next.

🧭 What We’ll Explore

Building and orchestrating AI agents for GTM systems
Sharing RevOps frameworks, dashboards, automations, playbooks
Learning from each other’s builds
Collaborating on new tools and approaches

👥 Who It’s For

Senior, Lead, Head-level people in:

RevOps
Marketing / Growth Ops
Sales Systems
Product-Led Growth Automation

People who build with their hands, not just manage.

🤝 The Spirit of the Guild

Cooperation over competition
Craft over noise
Curiosity over certainty
Action over theory

🚀 What’s Next

We’re forming the first peer group: OpenAI Agent Builders for RevOps